Akid was created by Matt and Ashley, a trendy young couple based in LA. She has a passion for fashion, he has a penchant for trainers. He is the man behind Nomad, Goodfoot and Kanye West and has collaborated with Adidas on many of their collections. Their shoes, “like mummy and daddy’s,” are inspired by their sons Jasper and Julian! Studded trainers made from snakeskin, an urban rock style that dares children between the ages of 2 and 8 to dream.